In-store digital signage is growing in popularity amongst lots of retail businesses. Whether you’re selling clothes or groceries, it can be highly beneficial for the success of your company. Instead of questioning whether or not you should utilize it, you should be thinking about how you can use it.
Today, we run through three of the best uses for digital signage inside your retail store:
Product demos
A really good use for digital signage as it lets you showcase the amazing products in your store. Present videos that show demonstrations of certain products, letting customers stop and have a brief look. It allows them to see products in action, so they can make a more informed decision when purchasing. In turn, this could be what persuades someone to buy a product that they otherwise wouldn’t have purchased!
Store directions
The great thing about digital signs is that they can be very bright and easy to see. This makes them easy to stand out, so you can use them to give directions around the store. All you have to do is configure the screen to show important information that helps customers find what they’re looking for.
As an example, imagine someone looking for cleaning products in a retail store. They can look up at the sign and see a list of all the aisles along with what’s in them. Immediately, they know where to find the products they’re looking for. You could even have signs around the store that have arrows and the name of popular products next to them. You are literally pointing people in the right direction!
Special offers
Arguably one of the best and most effective uses of signage in your retail store. You should use your business signage to display numerous offers to your customers. The benefit of digital signs is that they can be updated on a whim. You can change offers, upload new ones, and put everything on a timed schedule. So, people see different offers during the day at different times.
Why is this so good? Well, a customer can look at your digital sign, see an offer, and be inclined to take advantage of it. Some retail store owners think that the best way to display offers is outside the store, encouraging people to come in. While this can work, they are actually more effective in-store. Why? Because you’re targeting people that are already close to making a purchase, there’s more chance of them actually using the offer and spending money.
Overall, you can see just how crucial digital signage is for your small business. We’ve used ‘retail business’ as a very generalized term here. In truth, the points are relevant to any business that has foot traffic. If people come into your company to spend money – and are often there for a while wandering around – you need to start using digital signage to your advantage.
The good news is that we’ve set you up with three ways to get started. The even better news is that you don’t actually need anything fancy to create digital signage – some TV screens or monitors are all you require!
No comments yet.