If you own a golf course, you’ll undoubtedly look for ways to make it more profitable. During the onset of the COVID-19 pandemic, you’ll have taken a massive financial hit due to quarantine and social distancing rules imposed by the government.
Nowadays, restrictions are easing, and social interaction in public is reaching a state of normality that everyone enjoyed before the pandemic. You’re keen to achieve higher profit levels than you experienced before COVID-19 hit, but what can you do to achieve that goal?
These five ideas will give you the starting inspiration you need to transform the attractiveness of your golf course to your target audience and improve your profits:
1. Use A Professional Landscaper
Do you and your family or team of staff work tirelessly to maintain the grounds of your golf course? If so, it can often be more beneficial to employ the services of a landscaping company and have them manage your grounds.
Landscaping firms typically have access to the best equipment for managing such wide open spaces, and they can get the work done quickly and efficiently. Making such a change will mean you and your team can focus efforts on other areas of your golf course.
2. Remodel Your Club House
When your customers aren’t playing golf, they will undoubtedly want to have somewhere to sit down, relax, and perhaps dine on something delicious or enjoy a beverage or two with their friends.
If your customers were to do those things in your club house today, would they feel like they’re in a home away from home, or is it unlikely they’ll even want to be there?
Should the latter apply, it makes sense to invest some time and money into remodeling your club house so that it’s fit for purpose.
3. Improve Accessibility
What impression will visitors receive when they approach your golf course? For example, will they find it easy to park their vehicles upon arrival? Can wheelchair users easily navigate themselves to your club house?
If the answer to either question is no, it makes sense to invest in some commercial paving solutions for your parking lot and any pedestrian pathways.
Making such an investment might not seem like much to you, but it’ll help boost your golf course’s profits as people will be more inclined to use it.
4. Create A One-Stop-Shop Solution
When you run a golf course, your primary sales will come from people playing a round of golf or two on your grounds. But, you should use that opportunity to offer those customers other things to buy.
Examples include golf clubs, accessories, golfing lessons, DVDs, and even starter kits for people new to golf.
5. Invest In Marketing
Last but not least, you should invest some of the profits you earn from your golf course into powerful marketing campaigns. While it’s true that you can depend on existing customers to talk about your golf course to their friends, you’ll need other ways of attracting golfers.You could invest in hybrid marketing strategies, for instance, that combine a mix of online and offline advertising and promotions.
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