For business startups in the time of the ongoing COVID-19 pandemic, there are some unique challenges that they must hurdle to survive and make profits. With lockdowns still pretty much in place and with a lot of people apprehensive about going out in fear of getting the deadly virus, running a startup business venture now is twice as challenging as it was before the pandemic.
If you’re a young entrepreneur struggling to find effective ways of marketing your business and making it stand out in a sea of startups, then be sure to consider these five smart and simple tricks:
Make your business digitally conspicuous.
Businesses that pioneered the shift from traditional business models towards digital transformation are now reaping the rewards of their proactive efforts. In the old days, marketing campaigns were done through newspaper and magazine advertisements, flyers, and TV spots. These days, people are more inclined to look for products and services advertised online: in company websites, e-commerce sites, and social media channels such as Facebook, YouTube, and Instagram.
And so, you have to ensure that you’re aggressively promoting your business online and giving your target customers a sneak peek into your products or services. For example, you should consider giving free voice or singing lessons via Google Meet, Skype, or Zoom if you run a music and art school. You can do the same if you’re offering other services or products.
The idea is to make yourself highly visible on all online platforms that you can find, so tech-savvy customers can easily find you and establish contact to get their desired products or services.
Magnify your business individuality.
What does your business have that others don’t? This is one question that you should know how to answer convincingly if you want the spotlight to shine on your business and yours alone.
By itemizing the qualities that make your business unique, you don’t run the risk of being passed on by potential customers. They would view your business as a cut above or different from the rest, so they would not confuse you with other businesses that offer similar products or services.
Identify great value propositions.
Aside from defining your brand’s identity, you should also trumpet the benefits that customers can get if they choose your business over the others. For example, you can run a campaign that will let customers or buyers know that with a certain purchase amount or service that they get from you, part of the proceeds will go to a local charity. Many people these days are more than willing to spend money buying products or availing of services if they know that the business has ongoing mechanisms to help affected individuals and communities.
The idea is to think of such value propositions, so your target market will be convinced that your business is worth supporting over other similar businesses.
Harness the power of consumer data.
A lot of business owners fail to realize just how powerful consumer data can be in driving a business to great heights, especially in an increasingly tech-driven society. You avoid the same handicap by harnessing the power of consumer data to influence your business model.
Among such tools is Google Analytics, a powerful tech tool that allows you to use consumer data in devising a business model that is responsive to consumer behavior and preferences. With Google’s machine learning technology, you can identify specific user behavior such as revenue potential to tailor your marketing campaign or product line that would entice such consumers to choose your business.
There are other excellent features of Analytics that you can use to your business advantage, so be sure to do your research and employ the necessary data-driven changes to your business model.
Ensure excellent customer experience at all times.
The pandemic has made it extremely important for businesses to invest in technologies and functionalities that will make things convenient and safe for their paying customers. These things include online payment and billing solutions, chatbots and email responders, a dedicated website and social media channels, and hassle-free ordering, payment, and delivery options.
If you want to retain customers and entice new ones to your business, then make it among your top priorities to put these infrastructures and functionalities in place soon. They may cost you money and eat away your time but the payback your business can enjoy from your efforts will be worth it.
These five simple yet smart techniques will greatly help your start business succeed in a highly competitive pandemic business realm, so be sure to heed all of them.
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