When your products are competing against many others, making them stand out doesn’t come easily. You have to differentiate your products from the rest, and their visual appearance is one of the most important things that you need to consider. Whether your products are going to be sitting on shelves in stores or photographed to be sold online and then shipped to customers, what they look like is important. How you brand your products will influence what people think of them and whether they want to buy them. You need to have a strong brand that you can show off with your products, and which will attract customers, no matter how they’re shopping.
Try these tips if you want to brand your products so that they stand out.
Define Your Branding
Before you can brand your packaging, you need to make sure you’ve defined your brand. It’s important to have a clear brand and to know what your brand stands for. This means knowing important things like your brand values, where your product fits into the market, and what your unique selling proposition (USP) is. After you’ve defined these essential things, you also need to start putting together the basics of your brand image. This includes everything from your logo and your brand colors to the brand tone of voice you want to use in your marketing materials.
Be Clear with Your Messaging
Clear brand messaging on your product packaging is a must. When people see your products on shelves or online, it’s important that they know right away what they are. Or if they can’t immediately tell, they should be curious enough about what they’re looking at that they want to investigate further. Although you might want to get fancy with your product branding, keeping it simple is often the best way to go. You don’t want to make things too complicated if you want your branding to be clear and concise, immediately drawing people in.
Use Unique Product Tags
Some products may only have tags or labels, rather than packaging, such as clothing products. When branding these items, using a unique products tag can help to attach your brand to your products. There are all kinds of things you can do with a product label or tag to make it stand out. You could make them pretty with tags from The Foil Printing Company featuring metallic writing or design elements. You could make them an interesting shape, or even create tags that can double up as something else. Perhaps your tags are also a business card or a bookmark.
Explore Different Shapes
Sometimes the most eye-catching thing about a product can be the shape of its packaging. If the shape of the packaging or even the product itself can get someone’s attention, it can help it to stand out from other products. Consider whether other products of the same type tend to be a standard shape or have certain dimensions and whether there is a good reason for that. If the only reason there aren’t different shapes is a lack of innovation, maybe you should be the innovator. However, making anything in a non-standard shape can end up costing you more.
Tell a Story
Use your branding to tell a story if you want to make your products more interesting. When you’re branding your product’s packaging, use the space that you have to deliver interesting information about your brand. While you likely don’t have space for a full essay on the origins of your product, you can do things like convey snappy facts and let your customers know what your brand stands for. It’s a good opportunity to use your brand tone of voice and let people know what you’re all about.
Be Consistent Across Products
If you’re selling multiple products, consistency across your products is essential. You don’t want everything to look exactly the same, but there should be a sense of consistency so that your branding is recognizable. You can use the same theme to brand a line of products so that they all have a distinct look that’s tied to your brand. At the same time, they can all be slightly different so they stand out as their own product. You might do this by using different colors for packaging or slight variations on the designs that you use.
Make your products stand out by paying attention to the branding. How you present your products will make all the difference if you want people to engage with them.
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