In business, branding is everything. Even if you don’t work hard to put out a strong brand, a brand perception will be formed around everything you do. So, it’s always a good idea for your business to put out everything in the right way. Putting your best foot forward can be hard when you don’t […]
Having a startup is wonderful, but if you truly do make a success of it, there might come a time when you need to expand the startup in order to keep it afloat, and to keep it growing at a desirable pace. To do that, there are a lot of things that you might want […]
Buying into a business can be just as hard as setting one up from scratch. You might be going in 100% and are deciding on buying the whole thing. Perhaps you’re one of a consortium, or maybe you’re buying into a business owned by someone you already know. Whatever scenario it is, you need be […]
A business crisis could arise in many ways, such as tough economic times, reputational damage, or a pandemic as the world is experiencing now. Therefore, companies need to have strategies in place to manage and survive such unforeseen events. Such measures require creativity, proactiveness, and effective marketing strategies to yield results. A US PR survey […]
Your employees are the lifeline of your business. this means you have to choose your team wisely. Finding the right employees can be tricky, and it can all become overwhelming very quickly. The best way to navigate these challenging waters is to have a strong recruitment strategy. Crafting your strategy is not always easy but […]
