As a business, the end result of how your products arrive and are experienced should be something we continually seek to gather feedback on and improve. Great feedback is excellent, and should be weighed properly. Criticism, or negative experience, can always involve a lesson to learn, providing us with insight we can either choose to […]
Archive | Marketing
How to Nail Your Sales Follow-Up Process
Sales is a long process and it’s unlikely that you will close the deal during your first interaction with a client. Sometimes, you might get lucky but, most of the time, you need to keep them interested and then contact them again in the near future to close. That’s why the follow-up after the initial […]
Forget Profits! The Best Metrics To Measure Your Business Success
When you run a business, you should constantly monitor it to make sure that it is in good health. But how do you determine whether a business is doing well or not? Profits are the obvious answer here, but that’s only one thing you should consider. Even a business that is making big profits on […]
4 Ways Video Increases Sales
The internet is jam-packed with great content – every business is producing well-written, value-packed content, infographics, and even witty social media content. But one of the stand-out types of media that gets more shares and more conversions is video content. One of the great things about video content is that it doesn’t need to be […]
What Do I Offer In Exchange For My Website Referrals?
A referral program is a customer-focused marketing tool that uses existing customers to attract new prospects. That’s why it’s an ideal way for operators to boost business through word-of-mouth. There are many successful referral programs from discounted monthly premiums at the gym to a trucker referral program. If you own a website and need a […]