It’s no mystery that small and medium-sized businesses rely heavily on their marketing initiatives to thrive. As a result, it’s critical to ensure that your marketing strategy is top-notch and effective for your company. However, without marketing, a business, particularly new to the market, may struggle to survive. Some businesses fail to market or do […]
Archive | Marketing
Taking Responsibility For The Condition Of Our Deliveries
As a business, the end result of how your products arrive and are experienced should be something we continually seek to gather feedback on and improve. Great feedback is excellent, and should be weighed properly. Criticism, or negative experience, can always involve a lesson to learn, providing us with insight we can either choose to […]
How to Nail Your Sales Follow-Up Process
Sales is a long process and it’s unlikely that you will close the deal during your first interaction with a client. Sometimes, you might get lucky but, most of the time, you need to keep them interested and then contact them again in the near future to close. That’s why the follow-up after the initial […]
Forget Profits! The Best Metrics To Measure Your Business Success
When you run a business, you should constantly monitor it to make sure that it is in good health. But how do you determine whether a business is doing well or not? Profits are the obvious answer here, but that’s only one thing you should consider. Even a business that is making big profits on […]
4 Ways Video Increases Sales
The internet is jam-packed with great content – every business is producing well-written, value-packed content, infographics, and even witty social media content. But one of the stand-out types of media that gets more shares and more conversions is video content. One of the great things about video content is that it doesn’t need to be […]