The old adage is that you have to spend money to make money. This is pretty much true in almost every way that matters, and will continue to be true until you stop trading. Yet wanton spending is, of course, just a habit, not necessarily a sound investment strategy. While we cannot calculate the return […]
When it comes to marketing small businesses, the less you can spend on your efforts, the better. After all, unlike bigger companies, there isn’t an unlimited pot, and to be honest, is there anything that feels as soul-destroying as spending a huge chunk of your budget on something that didn’t work? Especially when the said […]
Investing in product quality will help your customers stick around, create trust in your brand, and enhance your return on investment. Most people would agree that a product’s quality is critical, yet it isn’t obvious to everyone what quality looks like. For some people, a product may be considered of superior quality if it is […]
When your products are competing against many others, making them stand out doesn’t come easily. You have to differentiate your products from the rest, and their visual appearance is one of the most important things that you need to consider. Whether your products are going to be sitting on shelves in stores or photographed to […]
If your business is just starting out and you rely mainly on local customers, then you need to make every effort to boost brand awareness in the local community. This includes promoting your brand online and at physical locations and events. This will allow you to reach out to local customers and target a specific […]
