Problem: Introducing your product to a market without breaking the bank. Sure, you have the ability to start a small business from your dorm room and it’s likely you’re already working on a product/service and gaining a few customers but then comes the challenge of reaching a broader market. The Web is an obvious option […]
Archive | Marketing
How to Market a Business on Campus without being Annoying
We all know “that guy” (or girl). The one who enters the room and it instantly falls quiet. They messed up some time ago and people won’t live it down. Sometimes it’s for understandable reasons, like when they’re way too pushy about getting you signed up for an event or club. Other times, it could […]
Should You Drop Out Of College To Create A Startup?
Sometimes it seems that the true recipe for success in the high-tech industry is to abandon your college studies and become a billionaire by founding one of Silicon Valley’s leading technology firms. After all, Mark Zuckerberg dropped out of Harvard to found Facebook, located in Menlo Park. Steve Jobs dropped out of Reed College to […]
3 Essentials to a Personal Business Blog
There’s a lot of talk about how to create a successful business blog – having a user-friendly website design, how to glean customer feedback, how often you should post, incorporating social media like Twitter and Instagram…the list goes on. But with so much great advice, most voices don’t address information overload, and worse – what […]
5 Web Design Mistakes That Kill Your Small Business Website
Having a small business website is now a necessity more than an option. Unfortunately, small business owners aren’t quite aware of the difference between good and bad web design and they often end up investing in options that adds little or no value to their websites. Investing resources in the right web design is crucial […]