Last week, I Googled the name of a well-known car dealership in my area and added the word “reviews”. I wanted to see what was being said about businesses I knew to be reputable in my area. The first to pop-up was the largest dealership in my area and to my knowledge, they offer excellent […]
Archive | Marketing
Keynotes for Successful Inbound Marketing
In the age of the internet, businesses have recognized how inbound marketing can have advantages over the traditional marketing methods. It is proven to be cheaper, with inbound leads costing 61% less per lead than outbound leads. Inbound marketing tools are also proven to get results, with 92% of the companies that make multiple posts […]
How to Leverage Your College Contacts
Jump starting a job search or starting a new business is no easy feat. You can, however, make the taking the leap easier by utilizing your valuable personal connections. For most people, their undergraduate connections span the widest array of disciplines and career paths and comprise the largest group of potential networking opportunities. Businesses and […]
Boost Your Business with Video Marketing
Owing to the rising need for garnering customers in a shorter time, people have started inclining towards video marketing for immediate results. Video marketing has now turned into a standard mode of attracting the target audience as well as the search engines. By posting videos on video sharing sites, you can increase the number of […]
Making Social Media Work for Your Startup
Social media has become an attractive marketing option for startups because it offers a wide range of free opportunities — but what many entrepreneurs forget is that executing a social media marketing plan is far from foolproof. It’s one thing to create accounts for your startup on Facebook and Twitter, but unless you carefully leverage […]