Archive | Marketing

5 Essential Tools for Building Your Internet Startup

Running an online business is a learning experience. Especially as algorithm’s change and more competition enters the already competitive market. Using the right tools from the beginning will help you run your operations efficiently and effectively. Tools can help your recognize areas of your business that might need more attention. In short, with the proper […]

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Mad Men and Women – The New Generation of Entrepreneurs

Figures from Statistics Canada showed an overall rise of those in work by 17,500 last December.  In fact, the number of people in employment fell by 13,600; the rise was only due to those choosing self-employment – 31,000 of them.  Choosing may not be entirely the right word here, as a “choice” usually means two […]

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The Essential Marketing Guide for Startups and Small Businesses

Startups or small businesses consider marketing as an unnecessary expense due to which they rarely plan a marketing budget. Remember you can’t go from engineering to sales, skipping the marketing step. Usually entrepreneurs hire sales people first, which is a wrong practice. At an initial stage hire a marketing expert whether on a contract or […]

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