Social media can be a hugely powerful tool for making your business look attractive to consumers — if it’s used in the right way. These days, anyone running their own start-up or small business can set up a social media account or two. However, it’s not enough to just log in and post the odd […]
For many entrepreneurs, the thought of outsourcing means admitting some sort of defeat. However, nothing could be further from the truth. Don’t allow those supposedly more experienced business people to convince you that outsourcing is the final course of action for individuals who cannot cope, don’t have the skills or feel like passing the business […]
Social media is something that we all use in our daily lives, for personal and professional reasons. When it comes to your business, there is arguably nothing more important than your social media presence, and if you don’t pull this off well, then it could really damage your brand. Whilst many people believe that they’ve […]
Advertising can make or break a small business. With not enough of it, the business has a more difficult time attracting customers; too much of it, and potential customers can become frustrated, producing the opposite effect. Using social media to advertise a small business can be a great way to gain, and to personally interact […]
As your business ages, it is easy to become stuck in the past. The tools and methods you have always used have brought you success. You may have the idea that if it has worked so far, why mess with a good thing? Unfortunately, today’s technology is ever-changing, and if you do not keep up, […]
