There’s more than one way to skin a cat. Regarding marketing, a truer word has never been spoken. New age methods such as SEO are popular today, but there is still love for the offline giants such as billboard advertising and business cards. Some companies like to get personal and invite clients to the office in the hope that they’ll be impressed. Usually, it’s a great idea as long as everything is on point because guests can see the company’s qualities firsthand. Still, it isn’t a sure-fire thing. Here’s how to turn on the charm and win them around.
Meet And Greet
Don’t let them walk into the reception unannounced. It tells them that you’re either not prepared or don’t care enough to greet them downstairs. Either way, it’s a terrible sign and one they’ll spot it straight away. Some businesses let the receptionist do the heavy lifting, which is a good idea if they are professional and welcoming. However, you may want to drill home their importance to the firm by standing at the door yourself. Nothing says we cherish your business more than the CEO giving a guided tour.
Be Clean And Tidy
Now, the state of the office won’t decide the outcome of the result on its own. But, it will reflect well or poorly on the firm. Which one is up to you. Obviously, the former is better than the latter because you don’t want clients to think you’re slobbish. Apart from being unhygienic, it’s a sign that the firm is lazy. Some people relate this to deadlines and punctuality. Hiring office cleaning services is the first port of call because they are the professionals. To supplement that, get employees to take care of their workspace. Five minutes of spring cleaning every morning should maintain a clean appearance.
Train Employees
Everyone is under pressure to hit their targets. As a result, employees can be rude and obnoxious. It’s that they’re horrible people but more that they are affected by stress. The problem is that guests don’t care. Like you would do in a house, they expect you to treat them like royalty. Any excuses about targets and tension don’t leave a mark. The trick is to train employees to be nice and welcoming when clients are in the office. For example, teach them how to shake hands and maintain eye contact. These two things speak volumes yet it’s amazing how many people can’t do either.
Make It Memorable
Last but not least, make the tour a memorable one. There is no need for heroics or pyrotechnics because they are too flashy and over the top. Instead, focus on the little things to ensure there is an element of added value. Food and drink are two illustrations of a memorable experience. Google and Facebook offer delicious meals in their canteen because it shows they are going the extra mile. Plus, every time they drink a cup of coffee, they’ll be reminded of your brand. It’s a pretty neat trick.
Is your office impressive or is the experience a damp squib?
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