It does not matter what sort of business you run, whether you have your own blog or a business website, we all want to improve our online presence. To do this, we need to spend a chunk of our time perfecting our SEO strategy so that we can move up the search engine result pages. The good news is that not all SEO approaches need to be complicated and time-consuming. There are a number of easy fixes that you can make for a better Google ranking, so let’s take a look at these in further detail…
Create a physical site map – There is only one place to begin, and this is with creating a physical site map. This consists of just writing out pages on index cards and then pinning them to a bulletin board in your office or at home. This helps you to visualize your website, which should make SEO a lot easier. Of course, you need to have a digital sitemap as well. Just like a physical sitemap enables you to see your website and all of the elements clearly, a digital sitemap does the same for Google. It makes it easier for the search engine bots to understand your site and, therefore, rank it accordingly.
Optimize your visuals – Another step you need to take when it comes to improving your Google ranking is to optimize your visuals. Visual content has a bigger impact on your ranking than you may realize. A lot of B2B content creators are concentrating on creating more visual content at the moment. This is more appealing to the reader and it makes it easier for them to break information down. A lot of research also indicates that people are more likely to click and share this type of content as well. However, you need to make sure you optimize your images while doing this.
Invest in cheap traffic – Another way to improve your Google ranking with ease is to invest in cheap traffic. Companies like Babylon Traffic will drive huge traffic to your website at affordable rates. By doing this, and by reducing your bounce rate in the process, this sends signals to Google that you are providing a good user experience, and this should result in you climbing up the search engine result pages.
Run an SEO audit – In addition to the points that have already been mentioned, you should also consider the prospect of running an SEO audit. There are lots of different tools available online to assist you with this. Spend your time looking for a tool that is going to provide you with a number of different statistics and pieces of information that tell you how your website is performing at present. For example, you will definitely want something that tells you how many broken backlinks you have on your website so that you can fix them as soon as possible. You will also want to know about the load speed of your website too. All of these factors have an influence on how your site is ranked.
Focus on mobile first – Last but not least, the final easy tweak you can make to your search engine optimization approach is to focus on Google first. This is imperative because Google now focuses on mobile first. The search engine announced that rankings would be based on the mobile versions of website first and foremost. This is of little surprise when you consider that mobile surpassed PC in terms of Internet usage around two years ago, and so it is only right that we react to this. By putting your mobile site first, you will reap the rewards in terms of an enhanced search engine ranking position.
So there you have it: some of the easy SEO fixes you can make for a better Google ranking. If you can follow the suggestions that have been mentioned above, you should notice a difference with regards to your search engine ranking. However, this does not mean you should simply copy the tactics above and then forget about it. If you are going to have a dominant online presence in your industry, this is something you need to continue to work on at all times because the Internet is a medium that never remains stagnant.
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