If you want your eCommerce business to thrive in 2021 and beyond, you need to be up with all the current trends, It’s estimated that the eCommerce sector will grow from $3.53 trillion to $6.54 trillion by 2022 and you know you want a slice of that pie, so what should you do?
Optimize for voice commerce
It’s a pretty safe bet that voice commerce is going to continue to grow in 2021 and beyond, with more people asking theory Google Assistants or Siri enabled devices to do the shopping for them. That means you need to ensure that your web design is optimized for voice search. Fail to do this, and you could lose out on a lot of business.
Get in on omnichannel retailing
Omnichannel retailing refers to the process of providing shoppers with a faultless experience across devices and channels. In a survey conducted by Harvard Business Review, it was revealed that 73 percent of customers use multiple channels while shopping, which means this is one trend you really need to get in on. Ensure your website is optimized for mobile devices, create an end-to-end retail process and use tools to customize the experience of every single customer and you will be well on your way to embracing this trend.
Use AI and AR
Using Artificial intelligence and augmented reality to improve the customer experience is set to be big in the coming years. You can use it to provide customers with answers to their questions, to let shoppers see what they would look like in a certain outfit, and to allow them to see what it would be like using a particular product, amongst other things. So, although it may be expensive to implement them in your business, it will be worth it when you can give the customers a far better experience and encourage them to spend more money online through your eCommerce channels.
Accept cryptocurrencies
The use of cryptocurrencies like Bitcoin and Etherum has exploded in recent years, so it makes sense that you should get in on the trend by allowing your customers to pay you using crypto. This could not only widen your customer base, but it could also be more financially beneficial for you too, as processing cryptocurrencies is often cheaper than processing credit and debit cards. Give it a try and see how it goes.
Use dynamic pricing software
Dynamic pricing software will automatically adjust the price you are selling your products and services for so that your eCommerce operations are able to be as competitive as possible, The more competitive are, the more sales you are likely to make, so this is a real no-brainer and something we are going to see evermore companies using in 2021. Get in on it now and get a head start on the competition.
Embrace these trends and your business will flourish, fail to do so and you could see yourself totally obliterated by the competition. It’s 2021 and you need to shakeup your eCommerce offerings.
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