Email Marketing Isn’t Dead: Here’s Why You Need It!

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With all of our advances in digital marketing, it’s easy to assume that the original digital marketing option of email marketing is dead. We’re moving into vlogs, blogs, social media and more, so it’s easy to believe that you don’t need email marketing to appeal to your customers. The thing is, with more than 30% of the people on this planet using email, when you choose not to use it you’re missing out on a 2.5 billion person pie – and you don’t want to miss out on that. 

Email marketing is a very powerful way to connect with your audience, and if you want to ensure that you are getting the best possible connection with your audience, email is the one to watch. You don’t have to spam people with emails to get hold of them and offer them your products and services. You can target your emails so that not only are you reaching your audience on a personal level, you’re able to segment your audience and only offer the right options to the right people. With the help of custom mailing lists, you can ensure that your audience gets what they need from you and you can win a little more of the market at each turn. You deserve to have the right options for your marketing and email marketing should be on your list of channels for use. So, why do you need email marketing?

1. It can often be a more effective option than social media. Social media is an excellent tool for outreach, but it’s not particularly personal. You’re going to end up chatting to your audience but not making any personal connections with them. You want to turn people into customers and that’s where personalization comes in.
2. It’s cost effective. Honestly, your best bet with email marketing is the fact it’s low cost and mostly inexpensive. You are going to choose an easier way forward when you use email marketing. It’s a better choice when you’re a small business, too, because your budget would be smaller than the larger operations. 
3. It’s such a personal marketing method. Your email options are going to give your business more scope to be direct with customers. You can bet that you’ll be able to reach out on a first name basis and as you can segment your audience, you’re going to be able to offer them something that they directly want. 
4. Emails allow you to be more action oriented. Every single email that you send is a transactional thing and you can use it to drive traffic and improve your purchase rate, too. As you develop your marketing plan, you’re going to be able to set up triggers based on the needs of your audience, which can really help!

Email marketing is going to help you to reach out to your customers in a way that you wouldn’t have managed to before. You’re going to be able to make it personal, and you can grow your business this way!

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