Lots of companies are focused on building a strong marketing team as they understand just how important it is that their company is marketed as well as possible. But a strong marketing team isn’t just made up of highly qualified and experienced individuals. Those people won’t be able to create work of a high standard if they don’t have all of the necessary tools that they need. Some of those tools include online resources.
If your team aren’t already using the following online resources when it comes to marketing campaigns, then they need to change their habits. The following resources will really make all the difference to their performance.
DAM Software
DAM software (digital asset management) is a great help to any size of marketing team, but it is essential if your company has quite a large one. That’s because this software will help keep everyone on the same page with each campaign. The dashboard will provide you with a general overview of each of your live campaigns and will also give employees that chance to create and share new work. If you don’t already have one, it really is time to invest in a new DAM software.
Google Adwords
These days, SEO is king. Once your blog posts and website have been boosted with some good SEO, then they will start to rank high in the list of search engine results. One of the best practices for good SEO is to fill all of your content with keywords. If your team aren’t too sure which keywords to use, then they can fall back on Google Adwords. This resource will do all of your keyword research for you and will flag any that you should be using to reach your target audience.
Hootsuite
I’m sure that your marketing team spend a lot of time on social media updating and interacting on your company’s profiles. Switching between accounts on different platforms can end up being very time-consuming. Hootsuite can save you time, though. This provides you with a dashboard that you can view all social media platforms on at once. So, there is no more time wasted by flicking between different accounts.
An Email Marketing Platform
Hopefully, your team are already sending out a lot of email marketing newsletters to subscribers. It can be difficult collecting and retaining subscribers, but using a specialist platform, such as MailChimp, can really help you with this. Not only that, though, but most email newsletter platforms also give you the chance to use templates to create some very aesthetically pleasing newsletters.
Slack
Slack is an instant-messaging software with a difference. It helps your team communicate to one another, but it also allows you to share files and other kinds of media. Once you start to use Slack with your marketing team, everyone will be up to speed with all of the various campaigns that you are rolling out.
Make sure you take advantage of these resources for your marketing team so that they can do lots of great work!
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