The internet is becoming increasingly important in various areas of our lives. We use it to get by with all sorts of day to day tasks, from communicating with our friends and family to conducting research, shopping, and seeking a source of entertainment. But beyond this, we can now use the web as an effective means of establishing a notable presence for ourselves. The rise of social media has highlighted just how significant our online presence can be. Certain individuals, who have come to be known as social media influencers, have actually managed to create whole careers solely from curating an admirable or desirable online presence for themselves. Now, you may wonder how this applies to you as a business person. You probably think that have way too much on your hands when it comes to managing your own business to worry about appearing popular on the web and gathering followers. But it’s important to bear in mind that using similar techniques to social media influencers in creating an online presence can be beneficial for you as a professional too! It can help you to highlight your persona, appealing to others who may want to employ you, work for you, collaborate with you, or buy from you. So, here are a few steps that you can take to establish a positive presence for yourself online!
Set Up an Online Resume
An online resume is always useful to have, regardless of whether you are looking for a new position or not. Posting an online resume simply ensures that people can see your achievements, your strengths, and your specialisms. You never know – if someone who is recruiting stumbles across your resume, they could approach you with a better paid position than the one you are currently in. If you are feeling a little stumped at what an effective online resume should look like, take a look at Yvonne Yancy and try to emulate her style and professionalism.
Publish an Online Portfolio
Alongside your online resume, you could also publish a digital portfolio. This can then be accessed by other individuals who may find that they want to work with you on projects. It can display your work, and give people a taste of what you are all about. This is particularly useful for business people who work on a freelance basis, as companies who are outsourcing work will be able to determine if you’re what they want or not. This can save you time forwarding portfolios out in response to individual inquiries.
As you can see, the web offers you the perfect opportunity to craft an easily accessible professional persona and highlight your strengths to others out there. You can quickly make a name for yourself within your field of specialism and the profits should come flying in!
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