At the beginning of 2018, they were 5.5 million startups on the market. Compared to 2000, this was an increase of almost 2 million. However, over 50% of them fail within the first couple of years. The industry is saturated and succeeding is less likely than failing – it’s never been as important to stand out from the crowd.
But, getting noticed is only one part it – you need to make an impression too. A positive one will keep you in the customer’s mind and make them likely to use your services. Because you only get a single shot at it, below are the considerations to keep in mind.
Born Identity
When a new business goes live, it needs something to set it out from the rest of the field. You can be idealistic and say the quality of the product or service is enough, yet it may not be the case. Plenty of rivals will have features which place a lot of pressure on the brand to sell. No, the key is to seem as if you’re a professional outfit from the start. Creating and investing in a logo will encourage customers to perceive you in a certain way, one where you are trustworthy. A sharp, simple symbol provides identity shoppers can relate to and like.
(Don’t) Curb Your Enthusiasm
You don’t have to speak to anyone or interact with them to make an impression. As soon as they see the exterior of your building, they’ll make a snap judgment. Whether it’s positive or negative depends on the feeling the brand is giving off. For example, a dirty exterior will reflect poorly on the business; they’ll assume the products are the same. In this case, a commercial landscape maintenance company should be able to spruce up the outside and add value to your curb appeal. Also, just being in a reputable part of town next to big companies boosts your reputation. Like real estate, location is everything in business.
Boob Tube On YouTube
Content is essential, but it’s the type of material you use which is the most important thing. The written word is getting phased out by video and audio, and it’s time your company caught up with the trend. A failure to do so says two things. Firstly, the business isn’t modern and hip enough to survive in the 21st-century. Secondly, you’re not prepared to go the extra mile. A podcast is a chance to show off a lighter side of the brand and engage customers in a whole new way.
The Social Network
Yes, brands are becoming very casual thanks to the likes of YouTube, Twitter and Instagram. Still, this doesn’t mean the old rules don’t apply. Never be rude or condescending or otherwise disrespectful to customers. Try and be witty and charming, yet don’t do it at their expense. If you do, they’ll think you’re a jerk and bounce. Never walk a tightrope on social media as it means you’re too close to the edge.
Follow this advice and consumers will remember the name.
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