We can all agree that the last year has been a tough one for us all, it has hit small all over the globe. Now things are looking up it’s time to start getting your business noticed. We have gathered some information that might help you get started and motivated to grow your business in 2021.
Focus On Your Online Presence
To run a successful business in the 21st century you need to have an online presence. People are more likely to trust businesses that are online. If you are not online then make this your priority. Start by creating a website that shows clearly the service or product you are selling. Your website doesn’t have to be over the top, keep it simple. To save money, instead of hiring a web agency consider creating the website yourself by using a platform such as Wix or WordPress.
After your website is done, create some social media pages where your customers can find you. Platforms such as Facebook, Twitter and Instagram, etc, are great for advertising your business and generating traffic to your website and therefore growing your customer base. With these platforms you can create adverts that target specific ages, race, religion, area and gender, therefore you know your adverts aren’t getting lost among an audience that won’t benefit from your service or product.
Get Some Professional Advice
If you are stuck on how to grow your business then consider hiring a business advisor to help guide you into becoming successful. They can give you advice on how to get your business noticed and customers through the door. There are also a fair few websites you can get professional advice from Stephen Hourigan with Elevate Ventures is a great example.
Rebuild Your Customer Base
Over the last year you might have found that you have lost a few customers, there are ways to entice old customers to return and new customers to become loyal. Creating a loyalty scheme is a great start, people like to feel like they are getting something for nothing, so whether your loyalty card is a point system to make money off their next purchase or if it gives them a ‘freebie’ at the end it will ultimately make customers want to buy more products which means more money for your business.
Think About Location
Think about your location and decide on whether you are in a good enough area for customers to find you. If you run a shop then you want your customers to be able to find you, consider moving your store to the high street or a rad where there is a high level of foot traffic.
If your business is online you might not think that your registered address matters, however, it matters more than you might think. People read addresses a generally make assumptions on what the business will be like based on where it is. So instead of saying you are based in Luton say you are based in London or England instead.
Communication
Communication both internally and externally is vital for a successful business. Communication is the foundation of any business and requires the right systems in place for it to be effective.
Good communication can help:
- Foster good relationships with colleagues, stakeholders and customers
- Align employees with the business mission
- Increase morale and productivity
- Avoid human errors
Communication needs to be worked on by the entire team. Managers can aid this by ensuring the correct systems and procedures are in place for people to thrive, as well as encourage team-building efforts.
With the number of employees working from home in the last year, it is also important to ensure the methods of communications, for example, a reputable voip business phone service, is solid so that employees can easily connect and work collaboratively while working remotely.
If you are just starting out have a look at out tips on How to Keep Your Startup’s Costs Low.
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