Customers: They are the lifeblood of your business. For this reason, you should do all you can to avoid annoying them.
In some cases, an annoyed customer might:
- Stop using your business
- Spread bad word of mouth about your business
- Write negative online reviews about your business
- Cause others to think twice about using your business
Annoying, right? The situation could become aggravating for everybody concerned!
With all of this in mind, do what you can to keep your customers on your side, and DON’T become guilty of the following.
Guaranteed Ways To Annoy Your Customers
#1: Lie to your customers
As a business owner, you must do all you can to build customer trust. You will benefit from their returned custom when you have them on your side. But their trust in your business will soon crumble if you lie to them in any way. You might exaggerate the traits of your product or service, for example. Or you might blame a mistake you have made on somebody else. Such lies will come back to bite you when your customer finds out the truth and it could affect their relationship with your business.
Tip: Be honest in all that you do. Don’t make false claims within your marketing and don’t hide from your mistakes. Your honesty will pay off in the end as you won’t break customer expectations and your integrity as a human being won’t be put under the spotlight.
#2: Provide a terrible online experience
A poorly designed website will annoy your customers. So too will a website that crashes on a regular basis. You will be doing your customers a disservice if their online experience with your business is a bad one, and they will probably stop using your business as a consequence.
Tip: It doesn’t matter if your business is entirely online or not. Your website needs to look good, function well, and be accessible when your customers need it. It’s in your best interests to outsource to a web design agency and managed IT services, as any issues with your website or server can then be rectified before they hinder your customer’s online experience.
#3: Hinder customer communication
There will be times when your customers want to get in touch with you. It might be to ask questions about a product they have seen on your website or it might be for advice on something they have bought. They might even want to make a complaint. For these reasons, you need to give them options to communicate with you. But if you hinder their efforts, perhaps by taking an age to pick up the phone or by failing to answer their emails, you are guaranteed to annoy them.
Tip: To make life easier for your customers, make changes within your business. Outsource to a call center or hire more staff for your phone lines. Delegate email communication to your employees. Incorporate a contact form and live chat on your website. And simply make time in your day to deal with customer queries. You will benefit your customers if you do and you will also reduce the angry phone calls and emails that could be directed towards you and your business.
An annoyed customer could create problems for your business. So, take note of what we have mentioned here and take steps to keep your customers on your side. You will profit your business if you do and you won’t have to suffer the consequences of a negative reputation.
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