The phrase ‘suffering from success’ can be quite amusing to ponder, as if doing well was in any way unenviable. However, the truth of this statement is more clearly stated in ‘more money, more problems,’ a phrase that anyone who appreciates pop culture can relate to.
This is not just a succinct way to label what happens when you do start making more decisions around money, but a great truth to refer to business expansion also. The more you grow, the more chance something can go wrong, and so it’s important to expand slowly and in the right direction.
When taking a business from the dorm room to a more official capacity, figuring out in which direction to expand can be a difficult consideration. Now, with IT managed services and outsourced help, you may not even need to structure ‘departments’ within your enterprise for essential purposes.
So, how should a growing business think about expanding from here? In this post, we hope to discuss all of that and more, and potentially levy some answers you could find useful:
Logistics
Curating better and more adaptable logistics can be a great means of delivering your products more readily. This online guide answers the question ‘what is fleet leasing and how does it work?’ – offering many essential tips for how to structure vehicles towards your delivery aims.
From here you can plan proper routes, better organize supplies, and more ready deliver to private and B2B clients in a manageable timeframe. Simply having this ability to project your value out into the world shows a great deal of growth as a firm, and can help certain businesses feel completely connected with their growing exposure.
Website Features
Before, you may have only curated a basic website with simple product listing or ordering, along with a couple of free social media profiles worth your time. Now, the website features you use can be dramatically renewed, by adding a blog space for your regular updates, account management for users trying to make purchases, or even specific functions like ensuring appointments can be booked in advance.
Renovating your website and making sure you update your data and privacy policies are essential for any growing business trying to legitimize itself. Over time, this can provide you with a curated forward-thinking approach, one that helps you thrive.
Working Space
Working from home has been a fantastic development for many businesses, and it’s not hard to see why so many have kept it up despite the pandemic now ending. However, it can be the mark of a growing and legitimized business to cultivate its own space, be that leasing an office floor, or even starting to rent co-working space in a monthly-subscription-based co-working environment. Some of these environments are shared with other businesses too, but it can certainly beat working out of your garage, and you may have access to additional provisions like private meeting rooms.
Of course, a standard address is certainly the most superior option, so no matter how humble the office is, leasing that as appropriate can stamp your business as here and ready to rock.
Marketing Pursuits
From using SEO agencies and copywriters to better format your website and content so you raise in the search algorithm, to even working with graphic designers that are able to showcase you the best logo to describe your firm, and then implanting those designs into your correctly-sized social media banners, marketing pursuits make a powerful difference.
So far, you may have relied on word of mouth or the goodwill of your customers to share your social media posts. Now, however, with a little budget to invest in the effort, opting for a full-blown social media strategy, perhaps with some simple videographic content, having a few content posts commissioned, and even filming a video as the owner explaining who you are and why you launched this business can be healthy.
From there, you might use social media promotional tools to get your business out there, or find a platform more to your market, like a promoted post on Twitter or Reddit. Marketing pursuits in this way can help you gain the confidence of proving you have something of worth, and that you put your mouth where your money is, an your money where your mouth is.
With this advice, you’re certain to develop your growing business into a more pressing and growing organization. We wish you the best of luck in that progression, and every success for the future.
No comments yet.