Your website is your virtual storefront. You want it to be neat, clean, appealing, inviting, and professional appearing, much like your normal place of business. Creating a small company website is only the first step. If you want your online store to be a long-term success, you’ll need to offer it lots of love and attention.
You want your website to grow alongside your company and its clients. Don’t freak out. Improving your small company website does not necessitate a total redesign. In reality, it is frequently the little, gradual improvements that have the most influence.
MAKE YOUR NAVIGATION EASIER
You want current and prospective consumers to be able to locate what they’re searching for as fast and easily as possible when they visit your small company website. This means that your navigation must be straightforward and concise.
Typically, your navigation should consist of 5-7 top-level categories (for example, About Us, Contact, Blog, and so on) that reflect the content on each subsequent page.
ADD KEYWORD-RICH HEADINGS
Our attention spans are becoming increasingly short. Incorporating keyword-rich headings not only improves readability by breaking up your material but also makes your website and content quicker to browse.
INCLUDE A CALL-TO-ACTION
One of the most critical aspects of any small business website is the call to action. They aid in prompting your visitors to take action, as the name implies. To name a few, this could involve scheduling a free trial, downloading material, or signing up for your newsletter. Examine your website for opportunities to include a focused call to action that corresponds with your sales and marketing objectives.
REWRITE ONE WEBSITE PAGE’S CONTENT
Begin by reviewing your text through the eyes of potential customers. What will their inquiries be? What data are they looking for? Is there anything else? How does it all fit together? Examine Google Analytics to identify a page that receives a lot of traffic yet has a high bounce rate. Begin there. Above all, you want the material on your small company website to be both fascinating and relevant to your target audience.
REPLACE YOUR IMAGES
Images add visual interest to your small company website. They help to entice visitors, supplement your existing material, and create a distinct atmosphere that matches your company and brand. Consider your target audience as well as your present image approach. Which images would you replace? You can also look to use stock photography to make it stand out too.
INCLUDE CUSTOMER TESTIMONIALS
Customer testimonials help to develop credibility and persuade visitors to buy. Whether you build a distinct page or incorporate them across your site, a few testimonials can go a long way.
MAKE CHANGES TO YOUR META DESCRIPTIONS
Visibility in search results is important, but it is meaningless if people do not click through to your site. Your meta description is the material (usually 160 characters) that displays just below your page title on search engine results pages. You want your meta description to be unique to each page and to include keywords and an engaging description that will entice your target audience to click.
Search for keywords related to your business and see the meta descriptions of your local competitors. What do you believe they’re doing particularly well? What could they do better?
CHECK FOR AND REPAIR BROKEN LINKS
I know it sounds obvious, yet it occurs. Spend a few minutes clicking through your homepage and the remainder of your site to ensure that all links to social media profiles, contact forms, and so on are working properly and heading to the correct location.
CHECK YOUR PLUGINS
If you have a WordPress website and use plugins, you are constantly prompted for upgrades. Although many upgrades are not critical, they can affect the safety and capabilities of your website. Although plugin updates are normally safe, keep a backup of your website in case there is a problem. That happened to me today with a WordPress blog. The homepage was affected since updates were set to be automatic.
MANAGE A BLOG
Blogs exist to help current readers, attract new readers to your site, and (eventually) present them with your CTA.
Here are a few examples of article types that work well for business blogs:
- Listicles (for example, “Top Ten Things You Should Know About “)
- How-To Guides
- Product Comparisons with Dos and Don’ts
- Guides
- Lists of the Best and Worst
- Results of an Industry News Study
- Fads and Trends
- Interviews
Investigate and incorporate popular keywords, topics, and inquiries from your sector. Create a list of blog post ideas using the keyword research tools described above, as well as social media networks related to your sector.
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