Do you have a business website that’s under performing and not achieving the conversion rates you expect in your projections? It’s possible that your website copy is to blame. This article shows you how to optimize your website copy to deliver the conversions that you expect to see. The good news is that it’s not particularly difficult to do; you can write the copy yourself by understanding some best practices and learning a few techniques. Read on to find out more.
Promote Your USP
What makes your product different from the competition? Even if you have a standard product, like laboratory billing services, there will be some angle or benefit to your clients that the competition hasn’t thought of. Put this USP front and center in your advertising and your website copy. If you are not confident writing website copy, then hire a copywriter to do it for you. A copywriter will know how to present your product to clients in a benefits-led way that promotes your USP.
Know Your Target Audience
It’s important to get the tone of your copy right. If you’re selling formula milk for babies, for instance, you wouldn’t use a business voice. That might be appropriate for website analytics tools, but not for new parents. Instead, you need copy that sounds conversational – perhaps like the voice of a more experienced parent. The copy on your website will address the common problems and issues associated with baby milk and offer a benefit-led solution for your product.
Write Stellar Headlines
Whether it’s for blog posts or website copy, your headlines are all-important. Internet readers have short attention spans, and they are often reading on their phones in-between tasks. Because of this skim-reading style, your headline is the difference between customer engagement and oblivion. When crafting your headline, use the 4U’s well-renowned in copywriting circles. They stand for Unique, Urgent, Useful, and Ultra-Specific. Don’t imitate competitor’s headlines if possible; instead, employ this formula and create stellar headlines of your own.
Write Persuasive Copy
In the end, the purpose of copywriting is to make a sale or a conversion. It takes the reader from catchy headline to call-to-action in a way that is creative and compelling. Coming up is a classic formula that will help you do just that. If you want more of your website’s visitors to buy your product or sign up to your newsletter, then learn about the power of persuasive copy. The AIDA formula stands for Attention, Interest, Desire, Action. This formula is a recipe for success. Follow on your website for excellent results.
Keep it Simple
When a customer enters your brick and mortar shop, you don’t talk to them in an overly formal tone. It’s more likely to be friendly and conversational. This is the same tone you need to use in your copy, even though it’s the written word, and the tendency is to be more formal. Similarly, use short paragraphs, lists, and bullet points. You want to appeal to an Internet audience who are used to skim-reading. In short, keep your copy simple and engaging for best results.
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