When your small business is going smoothly, steadily growing and making an even revenue, it is easy to get complacent. You have succeeded in getting your company off the ground, and things are going well, so why rock the boat? Many companies spend years not living up to their full potential, simply because they hit their stride and ticked along at a steady pace.
However, as a business leader, you should always be thinking one step ahead. Even if things are going well for your business, they could always be going a little better if you push the boundaries of what you can achieve.
In this blog, we are going to discuss how to pursue new leads, thereby opening your small business up to new opportunities every single day!
Encourage potential customers to engage with your brand
The key to pursuing new leads is engagement. You need to entice potential customers towards your brand by giving them a reason to engage with the content you are producing.
Here are a few ways to encourage potential customers to engage with your small business:
Release eBooks, brochures and whitepapers.
Content that requires a company representative to sign up and download it, is always helpful for pursuing new leads. By registering their interest formally in order to download the document, this individual or company representative gives permission to be contacted about your products, thus enabling you to pursue them as potential customers.
For B2B marketing, this is one of the cheapest and easiest ways to pursue leads. You can measure your lead status using different digital tools.
Do a giveaway on social media
For younger demographics, giveaways are a powerful strategy that can revolutionize your customer base. Many small businesses on Instagram do giveaways, in which an individual account holder can enter the giveaway by following the page and sharing the post.
This immediately expands your audience, while giving people the incentive to engage with your brand.
Incentivise new customers to sign up to emails and offers
When you visit the website of a big brand such as ASOS, you’ll notice that 99% of the time, a popup will appear that asks you to sign up for emails. This popup won’t just ask you to enter your email address, it will incentivise you; often, this incentive is a one-time offer, such as 10% off your first order.
These big businesses are using a smart business strategy here. Not only might a new customer be more likely to buy when they visit this time, but they will now receive regular emails with updates on new products.
By using this strategy for your small business, you are giving potential customers a reason to choose you over a competing brand. These seemingly small moves are very effective in hooking new customers to your products, thus creating a relationship that is likely to last!
Final Thoughts
If you are stuck in a rut with your small business, use this advice to help you pursue new leads and grow to new heights!
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