In 2021, if you’re thinking of starting a business, chances are you’re thinking about doing it online. Right now, if you want to make money, the internet is the place to be, but it’s not enough just to be present online. It’s not even enough to have a great product, create compelling content, and pay for Google Ads if you want your business to be a success. No, you also need to know a little about sales psychology. This is what will draw people in, convince them to buy, and keep them coming back for more.
With that in mind, here are a few things you need to know if you want to be able to sell anything to anyone online:
Make it about the customer
If you want to sell to someone, you need to make all of your marketing efforts about them. You need to tell them what your products and services will do for them, how it will help them in their lies, what benefits they will see if they make a purchase, and so on. Why? Because customers are looking for solutions to their problems and if you can convince them your business will help them with that, they are fast more likely to buy. This is a cornerstone of digital marketing as this digital marketing wiki-type site will attest. So, before you do anything, think about the challenges your customers have and then set out how your products and services will resolve them.
Play on emotion
It is a well-known fact that customers will buy based on emotion and then justify their decision using logic. So, it makes sense to focus your marketing efforts on emotion. How do you do this? Start by doing research on who your customers are, how they feel, and what they want. Then, you can start personalizing your marketing copy to appeal better to them. Put lots of emotion into your writing, use cliffhangers and opening and closing loops to draw them in, and keep them invested. It’s also a good idea to show them that you feel their pain and you’ve experienced the same problems and challenges as they have. This will endear them more to you and your products so you’re more likely to secure a sale.
Give fewer options
This may seem counterintuitive because the more choice you give the more likely a customer is to find something they like and make a purchase, right? Wrong. The fact is, the more choice a person has, the more impossible they will find it to make a decision and actually purchase something. By limiting the offerings you make available, the more likely you are to actually make a sale. Weird, but true. So, think about what few products will be most appealing across the board and stick to them. Punctuate your offerings with compelling calls to action and maybe a special offer to make the sale even more urgent, and you will probably reel them in.
Sales psychology matters!
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