With social media growing and changing each and every day, it can be hard to keep up when it comes to the latest developments and trends as a business.
Whilst they’re not recent additions, both Snapchat and Instagram stories are becoming one of the best tools when it comes to social media advertising. With the option to create on the go stories that encourage your audience to engage, they’re definitely something you should be considering in your strategy. If you want to take advantage of these incredible tools but you’re unsure about how to get started, here are some great tips for getting started:
- Give A Behind The Scenes Look At Your Business
One of the best things about Snapchat and Instagram Stories is that it allows you to give your followers a behind the scenes look at your business. Although they will love seeing all the shiny, glossy marketing materials you create, there’s nothing better than showing that there is a human being behind all of that. If you want to give them the best possible look at how your business is run, why not consider showing both the good and the bad aspects of being an entrepreneur?
- Get Creative With Designs And Filters
Although Snapchat and Instagram have their own filters and design features embedded in their system, there are lots of external apps that allow you to create something a little different. If you’re looking to switch your stories up, you may want to consider exploring a number of different applications before you find your style. Remember, not everything has to stick to your branding 100% when it comes to stories.
For examples of Instagram Stories and Snapchat design apps, you can visit this site here.
- Create Short Videos For Your Followers To Enjoy
Another great thing about using Snapchat and Instagram Stories is that you can easily create videos for your followers to watch. With short 15-second time limits, you can make these both easy to digest and fun. As people will be clicking through stories quickly, you want your videos to be as eye-catching as possible in order to get your followers to watch.
If you want to learn more, you may want to consider taking these new Snapchat lessons.
- Announce Exciting News And Events
If you’re looking for a place to announce your exciting news and events, Snapchat and Instagram Stories are the perfect place! You have the opportunity to get as creative as you want, making your announcements as fun as they can be.
- Host Competitions And Giveaways
Finally, you may want to consider using Snapchat and Instagram to host competitions and giveaways. By asking people to share your competition post onto their own accounts, you will increase your visibility by hundreds, if not thousands.
Are you looking for more ways to use Snapchat and Instagram within your marketing strategy? What else could you be doing with both platforms? Let me know in the comments section below.
No comments yet.