Do you really want to make the right first impression on clients? Do you want your business to be taken seriously? If so, then you might find that the small business brand simply isn’t working as well for you as it used to. Unfortunately, smaller businesses have a lot to prove to ensure clients that they can compete with the bigger organizations. However, by simply making your business look bigger, you could potentially get rid of that need to try all the harder.
Invest in your branding
First of all, it’s important to address that branding matters. Your brand is what helps set the stage for your business and the services it provides. It’s how you communicate the goals, values, and the offer your business makes to the customers. For that reason, it is essential to invest in creating a strong brand through a professionally designed website and a consistent visual style for all marketing efforts.
Don’t use your title
Whether you’re the founder, co-founder, or something else, having a title that sounds like a position of power of a business card isn’t always the best play. Rather, if people get int touch with a business and find themselves talking to the top dog immediately, then it can make it look like a very small outfit. Consider adopting a new title that sounds a little more humble or even keeping your title out of the equation entirely.
Use multiple addresses
If you’re running a home business, then there are plenty of reasons you don’t want to give your home address out to every customer and contact. Aside from security purposes, you don’t want your business to look like a backyard operation. With virtual addresses, you can make it look like your business is set up in offices across the city or the region. It makes it look like a much more expansive and elaborate operation.
Get an email domain
If your email address ends with any of the most generic email hosting addresses, like live.com, gmail.com, yahoo.com, or otherwise, then it doesn’t give the best impression of your business’s professionalism. A corporate mailing address makes it look like your business hosts its own email space. It’s a very little touch, but it can have a surprisingly effective impact on making your business look bigger.
Word-of-mouth is your friend
Even if you can’t have a huge online presence, yourself, you can create the sizable positive social proof that works to your favor. One of the biggest benefits of incentivizing testimonials and reviews is that when people see large amounts of people supporting a certain business or service, they get it in their heads that said business/service is worth supporting. It makes it a little more convincing and can “soften” your audience up to your message a little
Of course, aside from looking like a professional outfit, you need to make sure you can work like one as well. You don’t want your business to be a paper tiger, you want it to stand up to even the most rigorous scrutiny.
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