Branding has to be the hardest part of running a successful business, or so budding entrepreneurs think. Building a brand to the point where it is recognizable globally is something only a handful of companies have achieved. However, becoming the next Apple or Coca-Cola shouldn’t be your main aim. Your goal is to carve a […]
When you’re trying to attract new customers and impress potential partners, your presentation is very important. If you’re starting out as a small business, then you need to be able to build trust with your target audience, and it can be hard to do that if you aren’t able to present yourself professionally. You need […]
Running a business in this day and age means constantly finding ways to stand out. Whether you run the business by yourself or in a large team, it can feel almost impossible to find ways to be unique. There will be thousands of businesses that deliver the products or services that you provide, so from […]
The term competitive advantage largely refers to the unique selling proposition that your business’ product or services can offer in comparison to others. Having a robust competitive advantage can greatly help to propel a business’ chances of generating higher sales volumes and attracting more customers. However, it can be agreed by many that your unique […]
Every well-known company had to start out as a small business. The iconic brand names and logos which are known all over the world will have started out as names that carried no more weight than any brand in their particular industries. Google, Apple, Nike, and Burger King are all examples of businesses that built […]
