When it comes to business, branding is important. And you know that. This is why we’re all often looking for the best branding agencies or designers to help us create a killer brand. But do you know why it matters? It’s a huge part of the buying process, and how you’re going to get your […]
From Steven Starks, Senior Career Counselor at University of Phoenix In today’s increasingly competitive labor market, it is critical for employees to differentiate themselves from the competition. Whether applying for a job, seeking a promotion, or making a major career change, employees are always contending with others who may be more qualified for the opportunities […]
Owners put a lot of faith in things such as marketing and raising brand awareness to boost sales and profits. The truth is a piece of wrapping paper can have the most significant effect this Christmas. While people assume customers make rational, informed decisions, in reality, they act on instinct. Individuals spot something they like […]
The internet is becoming increasingly important in various areas of our lives. We use it to get by with all sorts of day to day tasks, from communicating with our friends and family to conducting research, shopping, and seeking a source of entertainment. But beyond this, we can now use the web as an effective […]
It can be hard to break into an industry and it can sometimes feel like you have just as many detractors as supporters. If you’re starting a business as a student, the market’s perception of you might even seem harsher. The fact is that there will be those who both see and paint your business […]
