When running a business few things matter more than its reputation. You can work hard for years to carefully construct a brand that appeals to your target audience. But it only takes one negative incident to cause all that hard work to crumble. As the well-known quote from Warren Buffett states: “It takes 20 years […]
The cafe industry all over the world is considered a risky industry, with statistics showing that many businesses close after about five years. The level of risk in cafes is defined as about thirty percent higher than the average level of risk of all businesses in the economy. It can be said that the consideration […]
Launching a brand of clothing can be a lifelong dream. However, following fashion because you love it is different from creating your own clothes. And developing your brand is different from selling it. Fashion is a rich universe and you need to prepare for it before taking the plunge. Design, creation and inventiveness are the […]
What does it take to build a great brand? It’s one thing to become a household name, but a ‘great’ brand doesn’t have to earn billions every year. It’s about what the brand represents and how your customers feel about your brand. Everyone wants their brand to be seen as the best amongst their competitors, […]
From Steven Starks, Senior Career Counselor at University of Phoenix In today’s increasingly competitive labor market, it is critical for employees to differentiate themselves from the competition. Whether applying for a job, seeking a promotion, or making a major career change, employees are always contending with others who may be more qualified for the opportunities […]
