Apple and BP, two massive companies, operating on a global scale in their respective markets. On the face of it, there’s no real connection between the two other than they’re huge corporations making a lot of money. However, dive deeper into their history, and you find one common theme; branding. Yes, both these companies have […]
It might be a big question you will need to ask yourself at some point as an entrepreneur, what do you need in place so you can function like your larger counterparts? Thinking like a big business when you are a small company may seem like you have ideas above your station to a lot […]
Starting a business on your own is a heavy task. There’s no doubt about that. It’s not going to get easier until you hit that sweet spot of success. But there are plenty of ways you can end up going under before then. There are three areas, in particular, you need to tackle to make […]
Here is a worrying statistic for you to sink your teeth into. Approximately ninety-two percent of new startup businesses will fail, and that’s bad news if you’re thinking about setting up a company. Before you fall into despair though, you should understand that thousands of startups are established each year. So, if you do get […]
