When running a business few things matter more than its reputation. You can work hard for years to carefully construct a brand that appeals to your target audience. But it only takes one negative incident to cause all that hard work to crumble. As the well-known quote from Warren Buffett states: “It takes 20 years […]
You should supply feedback to your client as soon as you can. If you wait too long, there is more risk that they may forget the kind words or gestures they should be looking at more closely. It may be more difficult to come to a solution, especially if you are no longer working with […]
The term competitive advantage largely refers to the unique selling proposition that your business’ product or services can offer in comparison to others. Having a robust competitive advantage can greatly help to propel a business’ chances of generating higher sales volumes and attracting more customers. However, it can be agreed by many that your unique […]
It’s always the temptation in business, to do things differently, and while this is a noble pursuit, the issues that arise in doing things differently means that you can go a little too far off the beaten track. As a result, you can underestimate, or even completely ignore, the fundamentals that keep your business alive, […]
