Have you ever heard the phrase ‘there is no marketing except content marketing’? We act as if it’s a specialist field, but it’s simply not possible to market anything without using content like words, images, videos and graphics. After all, the internet is just content! With search engines placing an ever-greater emphasis on quality content […]
Running a business can be an exhilarating experience. At times you may even find that you spend hours on end thinking about the offices you could be running in a few years’ time and even the amount of employees that you can hire as well. You do have to remember that all of this is […]
There’s a pretty good chance that a startup coming into the current marketplace is going to be faced with more competition than ever before. The market is practically saturated with various startups fighting for space. Not only are there various different businesses competing in the same sector. But trying to get the attention of customers […]
All eyes are on the younger millennials and generation Zs — those who are currently in college or starting businesses of their own in the global online marketplace. This generation of young startups is thought to be distinctly different from their older ‘Gen X’ counterparts. According to studies, Gen Z’ers and younger millennials were found […]
Operating a business relies on one simple thing: customers. With people to buy your products or request your services, you won’t be getting much money. Not only that, but your audience will be almost non-existent and you’ll have a hard time adjusting your business or tweaking it so that your customers pay attention. It’s a […]
