Grabbing people’s attention can be challenging in today’s crowded digital marketplace. Everyone is screaming at the top of their voice but very few are getting heard. The trick here is to use communication methods that customers actually want you to use. Top of the pile, as you might guess, is video. It’s easy to consume […]
You cannot do everything on your own when it comes to business. We know that if you could, you probably would because it feels better to rely on yourself than anyone else, but it’s not possible. There is too much to do and you need the help of other people in order to achieve your […]
With all of our advances in digital marketing, it’s easy to assume that the original digital marketing option of email marketing is dead. We’re moving into vlogs, blogs, social media and more, so it’s easy to believe that you don’t need email marketing to appeal to your customers. The thing is, with more than 30% […]
Have you ever heard the phrase ‘there is no marketing except content marketing’? We act as if it’s a specialist field, but it’s simply not possible to market anything without using content like words, images, videos and graphics. After all, the internet is just content! With search engines placing an ever-greater emphasis on quality content […]
When it comes to marketing small businesses, the less you can spend on your efforts, the better. After all, unlike bigger companies, there isn’t an unlimited pot, and to be honest, is there anything that feels as soul-destroying as spending a huge chunk of your budget on something that didn’t work? Especially when the said […]
