When you are a small business, there will come a time when you “max out” with your marketing. It could be that you are a local store who has already picked up the vast majority of customers that live in your area and are interested in your products or services. You might even be experiencing […]
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Brand Recognition Is the Key to Market Power
Competitive markets functioning in equilibrium are boring. Every supplier offers the same exact product to consumers, and the only way to make a profit is to control costs. Maintaining the status quo may be comfortable, but it is hardly a means to the kinds of earnings you really want. As a marketing expert, you know […]