The internet is jam-packed with great content – every business is producing well-written, value-packed content, infographics, and even witty social media content. But one of the stand-out types of media that gets more shares and more conversions is video content. One of the great things about video content is that it doesn’t need to be […]
A referral program is a customer-focused marketing tool that uses existing customers to attract new prospects. That’s why it’s an ideal way for operators to boost business through word-of-mouth. There are many successful referral programs from discounted monthly premiums at the gym to a trucker referral program. If you own a website and need a […]
When it comes to marketing small businesses, the less you can spend on your efforts, the better. After all, unlike bigger companies, there isn’t an unlimited pot, and to be honest, is there anything that feels as soul-destroying as spending a huge chunk of your budget on something that didn’t work? Especially when the said […]
When your products are competing against many others, making them stand out doesn’t come easily. You have to differentiate your products from the rest, and their visual appearance is one of the most important things that you need to consider. Whether your products are going to be sitting on shelves in stores or photographed to […]
PR or public relations in it’s long form is vital for any business. We usually think of it as some kind of concept that is only relevant when things go wrong. When times are tough, you feel the need to reach out to customers, the media and industry experts to let them know what you […]
