Conversion rate is a subject that is spoken about widely in marketing circles. The term conversion rate refers to the number of website visitors that make a purchase from your website. For example, if most customers that browse your site end up heading to the check-out and completing a transaction, your conversion rate is high. […]
Consumers are connected to the internet round-the-clock thanks to the prevalent role smartphones now play in our world, and people are using them more and more whilst out and about. Because of this, it is important that your offline marketing is somewhat related and/or directed at your online presence and ties in with your digital […]
