Creating and launching a new product or service is a long process. When it’s ready to be released to the world, you have to promote it if you want it to be successful. Without good promotion, you can lose out and find that you either don’t get enough business or your product completely flops. You […]
A product recall is a scenario that no company wants to be in: it is a nightmare for everyone involved. It is possible for products to be recalled owing to health concerns, poor functioning, or even incorrect marketing. You are not alone in feeling the effects of a negative publicity campaign on your brand’s reputation. […]
