How well do you know your online business’ engagement metrics? Do you know which metrics you need keep a close eye on? Are you noticing a strange discrepancy between the amount of clicks you’re getting and the amount of money your business is generating? If the answer is “no”, “I don’t know”, or “stop following […]
No one should question the power or popularity of WordPress. By the numbers, it is one of the biggest and most common platforms in the industry. Did you know, for example, that there are 60 million installations of WordPress on the Web? What about the fact that 50% of sites in the top million for […]
Search Engine Optimization, or SEO, is the thing that you would have heard about if you were to start an online business. SEO, you see, if the art of making sure that search engines notice your website and can make it appear in the search results. SEO, while it mainly focuses on the content of […]
Whether you’re selling a product or service, launching a storefront for your existing business, or simply showcasing a portfolio of your work, you need a website that meets professional standards. This is going to be the beating heart of your business; the place where almost all of your customers are going to get their first […]
While the Internet has opened up a world of opportunity for many businesses, there is a lot of competition out there. Whatever line of business you are in, there will always be a bigger player with a higher budget to spend on their online marketing. However, it is possible to fight back – and today, […]
