Marketing a business isn’t as complicated as most people think. Sure, there are issues that you need to understand and certain tools that you should be aware of. Particularly, if you’re marketing online. But beneath it all the basic principles are straightforward. If you follow a few simple rules running your marketing campaign, you will […]
If I could go back in time and give myself a single piece of business advice, it would be to put more work into marketing. Everyone knows that a business needs marketing to survive, and yet countless new entrepreneurs slack off on it. This is a mistake that will kill your business! If you’re close […]
Small businesses have a problem when they start out. Not only do they lack the resources to compete, but they also lack the image. Any SME that wants to think long-term has to think about their reputation. To get off the ground, you will need to enhance it to make inroads into the industry. The […]
In the past, marketing was all about big billboards and TV advertising. Nowadays, it is about digital marketing as the majority of people consume advertising online. The internet has changed the game for good, even if the old methods do still work. There is no doubt that you will have to focus on digital marketing […]
Growth is vital in any business, regardless of its current size. But, let’s say that you are a one-person band operating in a university environment. You make enough money to improve your quality of life, but you just don’t have the time to spend on an expansion of any kind. Your hours are spent doing […]
