The 2013 holiday season broke sales records by generating over 1.2 billion dollars in revenue for online merchants, but surprisingly, only a sliver of those sales were a result of social media promotion. According to sources who took the time to analyze the traffic that drove online sales to 800 different retailers, less than 5 […]
Having a small business website is now a necessity more than an option. Unfortunately, small business owners aren’t quite aware of the difference between good and bad web design and they often end up investing in options that adds little or no value to their websites. Investing resources in the right web design is crucial […]
Social media has become an attractive marketing option for startups because it offers a wide range of free opportunities — but what many entrepreneurs forget is that executing a social media marketing plan is far from foolproof. It’s one thing to create accounts for your startup on Facebook and Twitter, but unless you carefully leverage […]
Startups or small businesses consider marketing as an unnecessary expense due to which they rarely plan a marketing budget. Remember you can’t go from engineering to sales, skipping the marketing step. Usually entrepreneurs hire sales people first, which is a wrong practice. At an initial stage hire a marketing expert whether on a contract or […]
Pinterest is the up-and-coming social media networking site that, throughout 2011, confounded expectations and steadily grew into a minor sensation. And it is still growing. It has already done enough to concern Facebook’s upper echelons – they have deemed it necessary for their site to enforce a scrolling “Timeline†to each user’s wall. It is […]
