Social proof, which is also commonly referred to as informational social influence, is a social and psychological phenomenon that refers to our reliance on the feedback and the actions of other people to decipher what is right or wrong in a given situation. Therefore, this could mean that when we are looking for a specific […]
The internet is jam-packed with great content – every business is producing well-written, value-packed content, infographics, and even witty social media content. But one of the stand-out types of media that gets more shares and more conversions is video content. One of the great things about video content is that it doesn’t need to be […]
When it comes to getting adverts in front of consumers, things have never been more challenging for small businesses. The price of digital advertisements is rising, particularly in the aftermath of increased demand following the pandemic. The question for the average business, therefore, is how to cut these costs. There must be ways of getting […]
Since soaring onto the small screen back in 2016 (yes, it really was that long ago!) Instagram stories have been THE secret formula for business-based social media success. Nowadays, 500 million people use stories every single day, and 58% of those say that they’ve become more interested in a brand after seeing their uploads. You […]
No-one invests in social media marketing without wanting some sort of positive outcome out of it. However, what that positive outcome should be, can be hard to put a finger on. There are a lot of different metrics to track and each of them can contribute to your idea of success in one way or […]
