When running a business few things matter more than its reputation. You can work hard for years to carefully construct a brand that appeals to your target audience. But it only takes one negative incident to cause all that hard work to crumble. As the well-known quote from Warren Buffett states: “It takes 20 years […]
In order for your business to be successful, it is crucial to stand out from the competition. This can be done in several ways, but today we will focus on six simple marketing strategies to make your business stand out. These strategies are: creating a solid brand identity, developing a unique selling proposition, creating valuable […]
The term competitive advantage largely refers to the unique selling proposition that your business’ product or services can offer in comparison to others. Having a robust competitive advantage can greatly help to propel a business’ chances of generating higher sales volumes and attracting more customers. However, it can be agreed by many that your unique […]
