Going green is something businesses are looking to do and for good reasons. For one thing, it helps to sustain the planet. Seen as there is only one, it is a logical step to preserve it for kids, their children and their grandchildren. Plus, the eco-friendly industry has come a long way in a short amount of time. Nowadays, it’s not impossible to go green and make money. In fact, some environmentally-friendly methods are more lucrative than the retro techniques. Like everything in the industry, though, there are barriers. Here are four examples and how to overcome them.
Inefficiency
Picture the scene. The sun is shining outside and you want to take advantage of solar panels. But, to do that, the building needs them on the roof. Fine, install them as soon as possible fellas and everything will be okay. Except that this is never the case because building work often leads to interruptions in the workplace. As burly guys knock holes in the roof, employees have to carry out their duties as if everything’s the same. For this to work, employers need to minimize and centralize the office and move it as far away from the contracting as possible. Waiting for the work to finish only adds to money and resource wastage.
Suppliers
First of all, the company needs a supplier of eco-friendly materials that they can gladly advertise. As easy as it seems in this climate, it’s quite hard to pull off because the external company has to provide top-quality products and services. Finding someone to rely on is pretty tricky. Plus, every part of the chain needs to be on point. Otherwise, it leaves the business open to false advertising. Not everyone is lucky enough to know a firm such as Edrich Lumber, so the trick is to research. Indeed, it’s best to hire an agency to dig deep and locate the holes in a potential partner’s business plan.
Marketing
This is a weird one because of the dynamic. Companies should want to advertise the green selling point and have the right to, yet lots omit it from their strategy. It’s not a humble thing; they aren’t worried about selling out the environment. Typically, it’s because CEOs don’t understand the importance of flogging the issue. A small sign on the bottom of a website, for instance, can be the difference between a conversion and bouncing. The key is to be subtle and not to celebrate or else you risk negating the impact.
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Less Is More
Companies see a strategy and think it won’t have a big enough impact so leave it alone. This is a terrible attitude because often less is more. Yes, a basic recycling program in the office may not save the world but it will help. Assuming that nothing is worth doing unless it revolutionizes the industry is flawed thinking. Instead, don’t worry about other people and businesses and focus on what is happening in your office. What will take for your company to join the bright side?
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