The Best Social Media Sites for Businesses

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Advertising can make or break a small business. With not enough of it, the business has a more difficult time attracting customers; too much of it, and potential customers can become frustrated, producing the opposite effect. Using social media to advertise a small business can be a great way to gain, and to personally interact with, new clientele

Recruiting

LinkedIn is a great platform on which to promote news about the company, recent milestones and current job openings. Relevant news articles and stories about the company are great tools for advertising it.  A more professionally-oriented form of social media, LinkedIn has special functionalities for students and recent university graduates. The job search tools are very intuitive as well, taking education and experience into account. Whether a client is searching for Florida rock and tank lines careers or if a business owner wants more traffic, this is the professional social media account to have.

Showing Off

If there are a lot of pretty products to show, Instagram is the perfect place to showcase them. Businesses can post pictures of whatever they think is worth showing to their clients. Some ideas include:

• Products sold. Cupcakes, t-shirts, auto parts, or jewelry, pretty much any product can be shown in an artistic light through a filter. This is a perfect way to show off specialties and varieties offered.
• Staff. Whether they’re at the Halloween party or in the middle of a workday, include pictures of staff. This reinforces the idea that employees are more than just worker bees, but are valued members of the company too.
• Progress of projects. Take customers behind the scenes of the business. Show the kinds of processes that happen as the project comes to fruition. This keeps interest churning and people engaged.

Hello, World

Apps like Facebook and Twitter really put the social in social media. These types are for posting whatever is going on at the moment, and in some cases that must be in 140 characters or less. Sites like these can be a wonderful way to interact with and respond to customers, and can make for some awesome conversations.

Advertising methods have changed immensely in the last decade. Gone are the days of promoting a locally-owned business in the newspaper, but on local sites and social media instead. Social media is advertising in itself; pictures, descriptions and conversations are at its very core. Use these fountains of information to help grow the business.

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