If you run your own small business, operate as a sole trader or solopreneur, or you’re trying to create a career online using a blog or website, getting business cards printed is probably something you’ve considered. On the one hand, they’re cheap to print and easy to give out. But, on the other hand, you’ve probably wondered if they are still worth the effort. Now so much of life and business is online, does a small printed card hold any power? Is it worth the time, or will they just end up sitting in a box in your desk drawer? Can they help you to grow your business and make real connections with potential customers and clients? Can they help to get you noticed and remembered or will they just sit in someone’s pocket until they head to the bin before the next wash?
Well, if you take the time to work on impressive business cards, they can do all of that. That tiny little bit of paper holds great power, as long as you take the time to do it right. To create something that reflects the tone and nature of your business, that shows your personality as a business, and that embodies everything that your company is. A plain card with a name and some basic contact details will get lost in the masses. A card that speaks for you can be so much more.
The Human Touch
Online business is fabulous. Being able to start up, market and take care of your business and its systems online mean that more people than ever can get started. You can do so much more without a huge budget. The internet is fast, powerful and undeniably very useful. But, it lacks the human touch, and we miss it. We miss getting to handle marketing materials and speak with real people. Your business card gives you something tangible that you can offer to people. Something that they can hold and touch. Something that they can keep and look back on when they get a chance. In a largely online world, a small, real gesture can be remembered.
An Icebreaker
A business card also offers the chance of a further personal connection in conversation. Don’t just hand your business card to someone and walk away. Hand it over with an introduction and a pitch. Remember, the more unique your card, the bigger the crack in the ice.
It’s Professional
You never know when an important connection will be made. You might run into someone you’ve been dying to tell about your business while you’re out in the park with your kids. Do you then want to be remembered as the person that couldn’t remember details and had to scribble a web address on an old receipt? A business card makes you look more professional from the off.
It Can Do More
You don’t just have to have one set of cards printed to give to everyone and anyone, you can cater them to your needs. You could have some that include a special offer, or a logo tailored explicitly to a specific event. You could even add a QR code that takes people straight to your website or a new product page. That little card can do so much more.
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