Trends are pretty powerful stuff in today’s market. In fact, your business can live or die by how well you exploit them. However, to do this, you need to know what to look out for and how to get them to work for your particular enterprises. Something you can read more about below.
Product trends
Product trends are perhaps the most important sort to be aware of when it’s come to your business. The reason these sorts of trends are so crucial to your business’s success is that the show what customers are buying. This information is, of course, essential to have to hand if you want to ensure that you meet your sales targets and turn a profit.
What to look out for
Product trends span many different markets as well, from the low-end mass produced item such as fidget spinners that we have seen a fad for recently, too much higher end trends such as the muted shaker style kitchen that has become so synonymous with middle-class homes. This information is, of course, is useful to business operators because it helps them to make better-informed decisions about what stock to buy and what direction to take their businesses in.
How to use them in your business
In particular, you can use trends to maximize your own business by ensuring your products are either in line with current fashion or offer something that is mainly on trend but also has an additional feature that grabs people interest.
In a high-end situation, this usually requires a significant amount of R&D as well as investment. However, those on the other end of the market can often find success by importing premade goods that are ready-made from abroad.
Something that companies like leelinesourcing can do for you with the minimum of hassle. In fact, it is important to pick a good sourcing and importing partner to work with as the ensures the quality of your product and therefore your customer’s satisfaction A factor that is essential to tend to if you are going to continue to ride the trend for profit.
Marketing trends
What are they
Marketing trends are fashions within the field that are proving to be effective and popular ways to disseminate information about your product and brand.
These trends are important to watch out for because the can improve the chances of sales conversions. Something that results in better profit margin, especially if you are a lower end of the market where profits are made by selling multiple items at a lower price.
What to look out for
Some great examples of recent effective marketing trends include attention-grabbing video content like you find in the video below.
The marketing industry has also seen a move towards providing quality content that is of value to readers well before a sales pitch is made. This work particularly well as a method of making potential customers aware of your brand, and creating positive regard for your company even before they have had any direct interaction with you.
How to use them in your business
Now., all of us have access to a video camera on our mobile phones, creating some engaging video content that can be uploaded cost-free to site like youtube is pretty easy. Even if it’s just a 360 view of the product that you are offering to sell, along with an explanation of what it does, it can help to reassure customers about their purchase and close you that deal.
Although, it is worth bearing in mind that more and more companies are using bigger budgets and professionals when filming content for Youtube and social media. Something that will eventually make the amateur filmed stuff look a bit naff. Therefore it is a good idea to utilize this trend while you can still get away with it.
Packaging trends
What are they
Packaging trends are perhaps not something that as many people notice, but that doesn’t mean they aren’t there. This trend concerns how the product is packed, and the customer receives it. Although it also covers how it looks on the shelf for traditional brick and mortar stores as well.
What to look out for
In particular good quality packaging that looks attractive and protects the item duping postage is something that is a big trend at the moment! That often means using sturdy boxes with company branding printed on the inside, like the Pandora boxes that are mailed out for purchases.
How to use them in your business
To put this to good use in your own business try a handcrafted touch, especially if the products are artisanal. Think ribbons, tissue paper, handwritten thank yous, and even printed washi tape for that creative, hipster vibe. Just always ensure that whatever prettiness you create it is well protected by outer packaging that will withstand the postal system and get peoples’ items there in one piece.
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