You are likely reading this blog post today because you run an established business or have a startup. You want to find the most efficient and cost-effective ways to market your brand, and while you’ve tried various ideas, you haven’t discovered the best ones yet.
One concept you probably haven’t thought much about is using branded USB sticks as marketing items in your business. They are popular and compact storage mediums and present the perfect marketing vehicle for your campaigns.
If you’re still on the fence regarding the success of branded USB sticks, check out the following reasons to convince you they are one of the best marketing solutions your business will ever use:
Complete Customization
If you worry about only having access to plain USB sticks, think again. One of the top advantages of using branded USB sticks as part of your marketing and promotional campaigns is that you have several customization options.
For example, you can choose different USB stick colors and styles to match your branding or marketing message. It’s even possible to select very small USB sticks or ones that come with a keychain for ease of portability.
They’re Great For Media Distribution
Another reason to use branded USB sticks is that they are an excellent choice for media distribution. If you want to provide multimedia, documents, or software to end-users, branded USB sticks offer an excellent means of achieving that goal.
Moreover, you can use media duplication services to speed up the process of copying the same content across several hundred or thousands of branded USB sticks.
People Won’t Throw Them Away
The trouble with many token promotional products you present to consumers is how they’re likely to throw them away – sometimes without even using them! Branded USB sticks will likely stay with end-users until they are no longer usable.
Consumers can format USB sticks and reuse them as media storage devices, such as storing MP3 content for use in their vehicles.
Also, your branding will always be visible on each USB stick, and your brand will undoubtedly be at the forefront of their minds whenever they need the products or services your business offers.
They Have A High Perceived Value
While it’s true that many commercial USB sticks have a low value, your branded USB sticks will have a high perceived value. How is that possible, you might ask yourself? The answer is simple.
You could opt for branded metal USB sticks with your logo laser-etched onto them, giving them a premium look and feel. If you aren’t handing them out as promotional items, you can command a higher selling price than comparable standard plastic ones.
Consumers Can Use Them With Any USB Devices
Last but not least, the consumers likely to use your branded USB sticks can do so with an array of USB devices. For example, desktop and laptop computers are an obvious way to use branded USB sticks, but they’re also useful for in-car entertainment purposes.
Adapters can also work with your branded USB sticks so they can work with smartphones and tablets with micro USB slots, for instance.
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