Everything that’s small is cute, as the saying goes.
While it’s not always correct – the flu virus is particularly small, but it’s rarely been described with positive words –, it’s fair to say that small businesses tend to be perceived positively by their audience. Whether you’re talking to employees, clients or contractors, most have a soft spot for a small business. It’s easy to understand why: You don’t suffer from any of the obstacles that global corporations struggle with. There’s no such thing as long and complex workflow within your structure. And it’s something that keeps your business afloat where a large company can risk wasting money in extensive and unnecessary processes. In fact, most large companies tend to have more employees than they need, simply as a result of frictions caused by their multidirectional workflow. When you’re small, you can more easily control your internal structure and your wastes.
But your clients, employees, and advisors see other advantages to your small status.
Your clients appreciate your personality and dedication
When you run a tight small company, each customer matters. While a customer can rapidly become one of many for larger organizations – where they sometimes feel no more than a line in a CRM system –, customer appreciate the special relationship they can establish with your company. Indeed, small business owners can show their appreciation through simple gestures such as a birthday wish or even a discount to encourage loyalty. Something as simple as a handwritten thank you card placed in a parcel make already make a great deal of difference. Additionally, you’ve got the opportunity to create effective communication channels, such as taking the time to help a small client on their site for instance. A large company is less likely to invest time in activities that are not directly rewarded by a revenue.
Your employees love the sense of conviviality and care
Who says small company says small team. When you work with a handful of colleagues all year long, you can naturally develop a relationship with each. Consequently, small businesses tend to have better in-team cooperation processes, as everyone feels comfortable with their co-workers. Additionally, you can also use the convivial ambiance in your office as an attractive job perk – you can introduce your office through effective recruitment videos. Applicants find it appealing to meet a team that is relaxed and friendly with each other. Besides, your team is more likely to stay with an employer who has built a personal relationship with them.
Your financial advisor loves the straightforward bookkeeping
A small company tends to run a clear and straightforward bookkeeping strategy. Indeed, when you’ve got a tight budget, you tend to keep it simple starting out. Consequently, your financial advisor – or contracted accountant – will enjoy preparing your budget and helping to make the best financial decisions. Ultimately, the easier it is to keep the books, the more time your accountant can have to look out for cost-saving solutions! In other words, small businesses tend to have more opportunities for financial growth.
Who says small business immediately thinks of high-quality customer relationship, friendly teams, and effective accounting. While small isn’t always better, it gives your business the best chances for success!
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