As an inventor, you have a lot on your mind – literally. You are planning products, seeing ideas flying into your brain and you’re trying to patent everything as you create a plan for it. It’s exciting, to be the mind behind some of the greatest products of the time, but as an inventor your biggest concern is in making those products sell. You’ll have everything to consider when you are creating new products and it’s selling them that tends to be the biggest hurdle.
You could have all the best ideas, and you could have the best custom roll forming company working with you to bring your ideas and your designs to life. The problem is that without ensuring that what you’re making is what your customers want, you’re going to struggle to see your invention flying off the shelves. If you feel like you’ve done everything right, you need to know all of the reasons your invention isn’t selling – and we’ve got all of the possibilities below for you!
- It’s your fault. Sorry if that sounds harsh, but sometimes your product sales are going to depend on the type of person that you are. If you are looking at the numbers and you forget the customer, you’re not going to sell your products. You need to make sure that you look beyond the numbers at who will be buying it and what they want from your product. Once you do that, you can understand more than the numbers and data you love to analyze.
- You didn’t get to know your customers. Market research is literally the only component that you need to sell a product – and here me out on that one. If you don’t check who your target market is and find out whether they will be interested in it, how can you be sure that you will sell at all? You need to get to know your market and know where they are, too.
- Your audience has no idea about you. This goes hand in hand with the previous point: what’s the point in a product if your customers have no idea who you are or what your product does? You have to know that marketing matters, and if you leave this particular part of the puzzle out, you’re going to struggle to get your product off the shelves.
- You’ve priced it wrong. Every inventor is going to believe that their product is the bee’s knees. The problem is that while your product is priceless to you, it’s going to have a price for your customers and you want them to actually want to buy it. You should consider the fact that your invention needs to be affordable, so make sure that you include pricing information when you are going through your market research.
- Your product may not be relevant. This is the hardest pill to swallow altogether – what if people don’t want what you’re selling? Well, it’s a big part of the risk you take when you create something new – you have to be okay with it but you have to learn why they don’t want your product.
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